Precision agriculture — the use of geolocation technology, sensors, and data analysis to optimize the application of inputs and crop management — is the biggest revolution in agricultural productivity since mechanization. With it, the producer applies the right fertilizer, in the right amount, in the right place — eliminating waste, reducing costs, and increasing productivity per hectare.
The precision technology market is growing 15% per year in Brazil — with increasing adoption of GPS integrated into tractors, soil sensors, spraying drones, and crop management platforms. The adoption of variable rate application alone reduces fertilizer costs by 10 to 20% and increases productivity by 5 to 15%.
When precision agriculture is implemented with grid soil analysis and variable rate application, it becomes possible to improve the management of agricultural activity. This segment can contribute greatly to job creation and income generation in Brazil.
Join our strategic actions for the implementation of the best solutions in the Brazilian agricultural sector. Our activities, studies, and advanced research cover 20 chains and 255 segments of the national agro industry — from the grain chain to sustainable extraction, including horticulture, fruit growing, livestock farming, and much more.
The Innovation For Brazil to Produce More series was developed precisely to identify and implement the best available solutions in Brazil and around the world, across the 255 segments of the agricultural sector — with accessible technical language, updated data, and a focus on practical results for producers, suppliers, governments, and marketers.
1. Opportunities for Small Rural Producers
How to implement precision agriculture with guaranteed returns
Precision agriculture starts with grid soil sampling — collecting samples every 2.5 to 5 ha with georeferencing — which creates the fertility map of the property. With the map, the variable rate prescription eliminates unnecessary application in already fertile areas and corrects deficient ones.
✔ Georeferenced grid soil sampling — the foundation of precision agriculture
✔ RTK GPS in tractor or sprayer — precision of 2.5 cm
✔ Drones for NDVI monitoring — crop health in real time
✔ Variable rate application (VRA) — reducing inputs by 10 to 20%
✔ BNDES and Safra Plan for precision equipment
The E-Book 01 — Strategic Manual for Small Rural Producers presents, in detail, the best solutions for this segment and another 254 from the Brazilian agro industry — focusing on method, cost reduction, and progressive growth from Agro 1.0 to Agro 6.0. Access now for BRL 99.00 →
2. Opportunities for Micro and Small Local Suppliers
What equipment does precision agriculture require
Precision agriculture requires RTK GPS, soil sensors, drones, and management platforms — high-growth markets with global and national manufacturers.
Solutions by applied engineering area for the segment
Our activities, studies, and advanced research cover six major areas of engineering — and the chain requires solutions in all of them:
Electrical Engineering and Computing — RTK GPS and variable rate systems;
Electronic Engineering and IoT — soil, moisture, and temperature sensors;
Control and Automation Engineering — autopilot systems and VRA;
Mechatronics and Robotics Engineering — agricultural drones and precision sprayers;
Renewable Energy Engineering — solar for remote monitoring stations;
Data Science and Artificial Intelligence — management platforms and decision-making.
✔ RTK GPS for tractor autopilot
✔ Monitoring and spraying drones
✔ Soil sensors for spatial variability
✔ Precision agriculture management platforms
✔ Consulting on precision implementation
The E-Book 02 — Strategic Guide for Micro and Small Local Suppliers maps, segment by segment, the business opportunities — focusing on IoT, energy, automation, and specialized technical services. Access now for BRL 99.00 →
3. Opportunities for Municipal Governments
How municipalities can support precision agriculture and create a technology hub
Precision agriculture increases productivity and reduces environmental impact simultaneously — and municipalities that support adoption enhance the competitiveness of local producers in the national market.
✔ Precision agriculture program with EMBRAPA and universities
✔ Municipal IDM: percentage of area with precision management
✔ Central grid soil analysis for local producers
✔ Digital and precision agriculture school
✔ Municipal drone for crop monitoring
The E-Book 03 — Reference Guide for Municipal Governments provides a step-by-step guide for secretaries and municipal managers to implement effective public policies for the 255 segments of agro. Access now for BRL 99.00 →
4. Opportunities for Small Agricultural Product Merchants
How precision agriculture generates business for manufacturers and consultants
The RTK GPS with autopilot for tractors is the most adopted product in precision agriculture — with a return of R$ 50,000 to R$ 150,000 per harvest in savings from overlapping passes in fields of 500 to 2,000 ha. The payback period is 1 to 2 harvests.
For spraying drones, the application service market is growing 40% per year — with drone operators earning R$ 30 to R$ 60/ha and producers paying a premium for reduced spray volumes and access to flooded areas that terrestrial sprayers cannot reach.
Products with high commercial potential
The main products derived from this segment for local retail and foodservice:
RTK GPS with autopilot — payback of 1 to 2 harvests;
Agricultural spraying drones — growing service;
Crop management platforms — high-value software;
Soil sensors and monitoring — growing IoT;
Precision agriculture consulting — premium service;
Grid soil analysis — recurring service per property.
Merchant profiles and their specific opportunities
✔ GPS manufacturers: Trimble, Leica, Hexagon for tractors
✔ Drone operators: spraying and monitoring service
✔ Management platforms: John Deere Operations, Climate Corp
✔ Consultants: precision implementation on farms
✔ Soil laboratories: georeferenced grid analysis
✔ Technology distributors: precision integrators
Growth strategies for local merchants
The precision consultant that combines soil analysis + VRA prescription + drone monitoring has a high-value service package with proven returns — and the farmer who tries it once never returns to traditional uniform management.
The Safra Plan and BNDES cover equipment costs. Pronampe finances distributors and consultants. Finep supports innovation.
The E-Book 04 — Strategic Guide for Small Agricultural Product Merchants maps 30 merchant profiles and details growth opportunities across all 255 segments of agro. Access now for BRL 99.00 →
Innovation and Technology Network
By purchasing any e-book from the series, you become a member of our Innovation and Technology Network. Groups with 30 members can organize and fund face-to-face strategic planning events to identify and implement the best available solutions in Brazil and worldwide.
✔ Small Rural Producers
✔ Micro and Small Supplier Companies
✔ Municipal Governments
✔ Small Agricultural Product Merchants
⭐ Special offer: I will provide 100% discount on the value of my working hours for the 10 pioneer events organized by 11/30/26 and held in December 2026. Therefore, the 10 pioneer groups will only cover the general expenses.
Sincerely,
Ivo Alves
CEO · Master in Electrical Engineering and Computing · Specialist in Innovation and Technology Project Management
Experience as a Teacher: IFPB and UFRN · 38 years of experience in Engineering
© 2026 Ivo Alves · Innovation Series for Brazil to Produce More · All rights reserved

Written by
Equipe Editorial
Content Team
Nossa equipe de especialistas compartilhando conhecimento.
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