Peanut: Oil, Paste and Fresh Consumption — How to Explore a Growing Market

The peanut is one of Brazil's most versatile oilseeds — consumed fresh or roasted, as a paste (peanut butter), as premium oil, in paçoca and pé-de-moleque, and as an ingredient of Asian cuisine. With production of more than 800 thousand tons per year concentrated in São Paulo (region of Tupã and Presidente Prudente), it is the oilseed with the highest potential added value per ton processed.

The market for artisanal peanut butter grows 35% a year in Brazil — driven by the fitness market, high-protein diets and the consumption of plant protein. One ton of peanuts at R$ 3.000 becomes 800 kg of peanut butter that can be worth R$ 16.000 to R$ 32.000 in the premium retail.

When peanuts are processed into artisanal peanut butter and premium oil with identity of origin, the product's nutritional quality, flavor, food safety and sustainability improve significantly. This process adds value to the original ingredient, eliminating harmful additives and highlighting unique terroir characteristics (identity of origin). This segment can contribute greatly to job and income generation in Brazil.

Join our strategic actions to implement the best solutions in the Brazilian agricultural sector. Our activities, studies and advanced research cover 20 value chains and the 255 segments of the national agribusiness — from the grain chain to sustainable extractivism, through horticulture, fruit growing, livestock and much more.

The series Inovação Para o Brasil Produzir Mais was developed precisely to identify and implement the best solutions available in Brazil and worldwide, across the 255 segments of the agricultural sector — with accessible technical language, updated data and a focus on practical results for producers, suppliers, public managers and traders.

1. Opportunities for Small Rural Producers

How to structure peanut processing for the premium and fitness markets

Artisanal peanut butter requires high-quality peanuts, free of aflatoxin and correctly roasted — aflatoxin control is the main sanitary requirement and the biggest quality differentiator of artisanal peanut butter over industrial products.

✔ Type I peanuts: aflatoxin-free; standard for export and premium peanut butter

✔ Correct roasting: 150 to 170°C for 20 to 30 min — characteristic flavor and aroma

✔ Paste processor: from R$ 5.000 to R$ 30.000 — payback in 1 to 3 months

✔ Whole peanut butter (with skin) — premium functional product

✔ PRONAF for family peanut farming in SP and GO

The E-Book 01 — Manual Estratégico para o Pequeno Produtor Rural presents, in detail, the best solutions for the segment and the other 254 of Brazilian agribusiness — focused on method, cost reduction and progressive growth from Agro 1.0 to Agro 6.0. Access now for R$ 50 →

2. Opportunities for Local Micro and Small Suppliers

What equipment the peanut chain requires

Peanuts require roasters, paste processors and filling machines — all at an accessible artisanal scale.

Solutions by engineering area applied to the segment

Our activities, studies and advanced research cover six major engineering areas — and the chain requires solutions in all of them:

Electrical Engineering and Computing — roasters with temperature control;

Electronic Engineering and IoT — humidity and aflatoxin sensors;

Control and Automation Engineering — automatic paste processors;

Mechatronics and Robotics Engineering — jar filling machines for paste;

Renewable Energy Engineering — solar for roasters;

Data Science and Artificial Intelligence — batch and aflatoxin traceability.

✔ Peanut roasters with temperature control

✔ Peanut butter paste processors

✔ Jar filling machines for paste

✔ Aflatoxin analysis for certification

✔ Packaging machines for premium roasted peanuts

The E-Book 02 — Guia Estratégico para o Micro e Pequeno Fornecedor Local maps, segment by segment, the business opportunities — with a focus on IoT, energy, automation and specialized technical services. Access now for R$ 150 →

3. Opportunities for Municipal Governments

How the municipality can support peanuts and create a processing hub

Peanuts are the product of the greatest artisanal processing vocation in São Paulo agribusiness — with identity of origin and tradition that consumers recognize and value.

✔ Cooperative mini-plant for peanut butter for local producers

✔ Municipal IDM: locally processed peanuts into paste and oil

✔ Peanut Festival — gastronomic identity and tourism

✔ Certification of Type I peanuts for export

✔ PNAE with local peanut butter for school meals

The E-Book 03 — Guia de Referência para Governos Municipais presents the step-by-step for municipal secretaries and managers to implement effective public policies for the 255 segments of agribusiness. Access now for R$ 450 →

4. Opportunities for Small Merchants of Agricultural Products

How peanuts create business for peanut butter producers, the fitness market and the premium market

100% artisanal peanut butter — no sugar, no preservatives, with the flavor of artisanal roasting — is the fastest growing fitness product in Brazil. A 500g jar sold for R$ 18 to R$ 35 has raw material costing R$ 2.50.

The cold-pressed peanut oil for Asian cuisine and premium gastronomy is priced at R$ 30 to R$ 60/liter — far above conventional soybean oil — and the chef who cooks with artisanal peanut oil has a storytelling and flavor ingredient that industrial oil does not offer.

Products with high commercial potential

The main products derived from this segment for local retail and foodservice:

100% artisanal peanut butter— premium fitness; R$ 18 to R$ 35/jar;

Packaged artisanal roasted peanuts— premium snack;

Cold-pressed peanut oil— premium cuisine;

Premium artisanal paçoca— cultural product;

Certified organic peanuts— growing premium niche;

Defatted peanut flour— fitness ingredient.

Profiles of merchants and their specific opportunities

✔ Peanut butter producers for fitness: 100% artisanal peanuts for gyms

✔ Distributors: peanut butter for premium supermarkets

✔ Chefs: peanut oil for premium Asian cuisine

✔ Delis: artisanal peanut butter and roasted peanuts with identity

✔ Digital platforms: subscription-based peanut butter for fitness

✔ Exporters: Type I peanuts for European confectionery

Growth strategies for the local merchant

The peanut butter processor that combines local peanuts + artisanal roasting + premium packaging with delivery to gyms and natural supermarkets has the fastest growing product in the plant-protein market — without direct industrial competition at the artisanal scale.

Pronampe and PRONAF cover equipment. SEBRAE subsidizes certification and access to premium retail.

The E-Book 04 — Guia Estratégico para o Pequeno Comerciante de Produtos Agropecuários maps 30 merchant profiles and details growth opportunities across all 255 agribusiness segments. Access now for R$ 150 →

Innovation and Technology Network

By purchasing any e-book in the series, you become a member of our Innovation and Technology Network. Members who form groups can organize in-person strategic planning events to identify and implement the best solutions available in Brazil and worldwide. The minimum number of members varies according to the group's profile:

✔ Small Rural Producers: 100 members

✔ Micro and Small Supplier Companies: 33 members

✔ Municipal Governments: 10 members

✔ Small Merchants of Agricultural Products: 33 members

⭐ Special offer: I will provide a 100% discount on the value of my hourly rate for the first 10 events held in Brazil, scheduled and confirmed by March 31, 2026.

Sincerely,

Ivo Alves

CEO · Master in Electrical Engineering and Computing · Specialist in Management of Innovation and Technology Projects

Teaching experience: IFPB and UFRN · 38 years of experience in Engineering