A beetroot has gained new nutritional status in recent years — from a popular salad root to a scientific superfood, with studies proving benefits for blood pressure, sports performance, and cardiovascular health. This repositioning has created premium markets for beetroot juice, chips, and freeze-dried powder that are worth 5 to 20 times the value of fresh beetroot.
Brazil produces more than 380,000 tons of beetroot per year, with São Paulo, Minas Gerais, and Rio Grande do Sul leading. The organic beetroot, chip, and functional juice market grows by 25 to 30% annually — well above the growth of conventional beetroot.
When beetroot is grown with high-quality varieties and processed into premium functional products, this segment can greatly contribute to job and income generation in Brazil.
Join our strategic actions for the implementation of the best solutions in the Brazilian agricultural sector. Our activities, studies, and advanced research cover 20 chains and the 255 segments of the national agro — from the grain chain to sustainable extraction, including horticulture, fruit production, livestock, and much more.
The series Innovation For Brazil to Produce More was developed precisely to identify and implement the best available solutions in Brazil and around the world, in the 255 segments of the agricultural sector — with accessible technical language, updated data, and a focus on practical results for producers, suppliers, governments, and marketers.
1. Opportunities for Small Rural Producers
How to produce quality beetroot for retail and the functional products market
Premium beetroot has uniform size of 5 to 8cm, intense red color, and firm flesh — standards that require well-worked soil, balanced fertilization, and harvesting at the right time.
✔ Varieties: Detroit, Early Wonder, Tall Top — high pulp quality
✔ Deep and well-drained soil — forked beetroot loses value
✔ Certified organic beetroot — premium of 2 to 3 times
✔ Cold storage — shelf life of 14 to 21 days
✔ PRONAF funding for root horticulturists
The E-Book 01 — Strategic Manual for Small Rural Producers presents, in detail, the best solutions for the segment and other 254 of Brazilian agro — focusing on method, cost reduction, and progressive growth from Agro 1.0 to Agro 6.0. Access now for BRL 99.00 →
2. Opportunities for Micro and Small Local Suppliers
What equipment does the beetroot chain demand
The functional beetroot requires juice extractors and dehydrators that transform the root into high-value products.
Solutions by area of engineering applied to the segment
Our activities, studies, and advanced research cover six major areas of engineering — and the chain demands solutions in all of them:
Electrical and Computer Engineering — cold storage and beetroot juice extractors;
Electronic Engineering and IoT — nitrate and Brix sensors for functional quality control;
Control and Automation Engineering — juice and chip processing lines;
Mechatronic and Robotic Engineering — beetroot peelers and slicers;
Renewable Energy Engineering — solar for dehydrators and cold storage;
Data Science and Artificial Intelligence — organic traceability and functional quality management.
✔ Beetroot juice extractors for functional product
✔ Beetroot dehydrators for premium chips
✔ Cold storage for fresh beetroot
✔ Beetroot sorters and peelers
✔ Nitrate analysis for functional certification
The E-Book 02 — Strategic Guide for the Micro and Small Local Supplier maps, segment by segment, the business opportunities — focusing on IoT, energy, automation, and specialized technical services. Access now for BRL 99.00 →
3. Opportunities for Municipal Governments
How the municipality can support beetroot and the local functional market
Beetroot is the product with the highest growth in the functional and sports juice segment — and the municipality that supports local processing creates income in the off-season and high-value products with regional identity.
✔ PNAE with local organic beetroot for school meals
✔ Support for beetroot juice and chips processing for the functional market
✔ Municipal IDM: locally processed beetroot as an indicator
✔ Partnership with gyms and nutritionists for local functional juice
✔ Collective cold storage for root horticulturists
The E-Book 03 — Reference Guide for Municipal Governments presents a step-by-step guide for municipal secretaries and managers to implement effective public policies for the 255 segments of agro. Access now for BRL 99.00 →
4. Opportunities for Small Agricultural Product Retailers
How beetroot generates business for juice bars, gyms, and the sports market
Functional beetroot juice — with proven sports performance improvement properties — is a product with high growth in the fitness and sports market. 200ml bottles sold in gyms for R$ 8 to R$ 12 have a raw material cost of R$ 0.50.
The dehydrated beetroot chips are one of the most visually appealing and nutritious healthy snacks — the intense red color of the chips is a presentation differentiator that catches attention on the shelf and justifies the premium price of R$ 20 to R$ 35/50g.
Products with high commercial potential
The main products derived from this segment for local retail and foodservice:
Bottled functional beetroot juice— gyms and foodservice; high margin;
Dehydrated beetroot chips— premium snack with visual appeal;
Certified organic beetroot— 2 to 3 times the conventional;
Packed pre-cooked beetroot— premium convenience;
Freeze-dried beetroot powder— high-value functional supplement;
Beetroot for PNAE— guaranteed institutional purchase.
Merchant profiles and their specific opportunities
✔ Gyms and sports stores: functional beetroot juice — fast-moving product
✔ Juice bars: beetroot juice for premium functional menu
✔ Processors: beetroot chips for grocery stores and pharmacies
✔ Distributors: organic beetroot for premium supermarkets
✔ Digital platforms: organic beetroot and chips on subscription
✔ PNAE: organic beetroot for school meals
Growth strategies for the local merchant
The producer that combines certified organic beetroot + functional juice + chips has three distinct products from the same raw material, each with different markets and margins. The surplus goes to chips (higher margin), the standard goes to juice (high margin), and the waste goes to composting.
The Pronampe and PRONAF cover equipment costs. SEBRAE subsidizes functional certification and access to the sports market.
The E-Book 04 — Strategic Guide for the Small Agricultural Product Merchant maps 30 merchant profiles and details growth opportunities in all 255 segments of agro. Access now for BRL 99.00 →
Innovation and Technology Network
By purchasing any e-book from the series, you become a member of our Innovation and Technology Network. Groups with 30 members can organize and fund in-person strategic planning events to identify and implement the best available solutions in Brazil and around the world.
✔ Small Rural Producers
✔ Micro and Small Supplier Companies
✔ Municipal Governments
✔ Small Agricultural Product Retailers
⭐ Special offer: I will provide 100% discount on the value of my working hours for the 10 pioneer events organized by 11/30/26 and held in December 2026. Therefore, the 10 pioneer groups will only cover the general expenses.
Sincerely,
Ivo Alves
CEO · Master's in Electrical and Computer Engineering · Specialist in Innovation and Technology Project Management
Faculty: IFPB and UFRN · 38 years of experience in Engineering
Written by
Equipe Editorial
Content Team
Nossa equipe de especialistas compartilhando conhecimento.
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