The certified and inspected seeds are the input with the greatest impact on crop productivity — and the one with the lowest cost relative to the return. A sack of certified soybeans can cost R$ 200 to R$ 400 and generate 60 to 80 sacks of grain; a sack of hybrid corn costs R$ 600 to R$ 900 and ensures productivity 40 to 60% higher than saved seed. The investment in quality seed is always the one with the least risk and the highest return in the agricultural cycle.
Brazil has the most sophisticated seed certification system in Latin America — with categories of Genetic Seed, Basic, Certified 1st and 2nd generation, and Inspected regulated by MAPA. The Seed and Seedling Law (Law 10.711/2003) ensures the genetic traceability of all commercial cultivars — and the producer using certified seed has legal protection against seed-borne diseases and guaranteed genetic identity.
When the certified seed is chosen with regional adaptation and correct storage management, this segment can greatly contribute to generating employment and income in Brazil.
Participate in our strategic actions for implementing the best solutions in the Brazilian agricultural sector. Our activities, studies, and advanced research cover 20 chains and the 255 segments of the national agro industry — from the grain chain to sustainable extraction, passing through horticulture, fruit growing, livestock, and much more.
The Innovation for Brazil to Produce More series was developed specifically to identify and implement the best available solutions in Brazil and the world, in the 255 segments of the agricultural sector — with accessible technical language, updated data, and a focus on practical results for those who produce, provide, govern, and market.
1. Opportunities for Small Rural Producers
How to choose certified seeds to maximize the potential of the crop
The choice of the right seed starts with the VCU (Value of Cultivation and Use) of the cultivar in the region — comparative trials conducted by MAPA and companies evaluating productivity, resistance to diseases, cycle, and grain quality in each cultivation environment.
✔ Regional VCU — choose the cultivar with the best performance in your municipality
✔ Minimum germination of 80% — requirement by MAPA for commercialization
✔ Vigor above 70% — adequate stand factor under adverse conditions
✔ Resistance to regional diseases — rust, target spot, nematodes
✔ PRONAF and Rural Credit for the acquisition of certified seeds
The E-Book 01 — Strategic Manual for the Small Rural Producer presents, in detail, the best solutions for the segment and other 254 of the Brazilian agro sector — focusing on method, cost reduction, and progressive growth from Agro 1.0 to Agro 6.0. Access now for BRL 99.00 →
2. Opportunities for Micro and Small Local Suppliers
What equipment and services the seed chain demands
The seed chain demands processing, laboratory analysis, and specialized storage — with a growing market for cooperated UBS (Seed Processing Units).
Solutions by engineering area applied to the segment
Our activities, studies, and advanced research cover six major areas of engineering — and the chain demands solutions in all of them:
Electrical Engineering and Computing — automation of UBS; optical seed classifiers;
Electronic Engineering and IoT — moisture and storage temperature sensors;
Control and Automation Engineering — processors, classifiers, and packers;
Mechatronics and Robotics Engineering — processing machines and vigor testing;
Renewable Energy Engineering — solar for UBS and seed warehouses;
Data Science and Artificial Intelligence — genetic traceability and VCU platforms.
✔ UBS (Seed Processing Units)
✔ Seed analysis laboratories (ISTA)
✔ Seed storage in metal silos
✔ Industrial seed treatment
✔ Digital platforms for regional VCU
The E-Book 02 — Strategic Guide for the Micro and Small Local Supplier maps, segment by segment, the business opportunities — focusing on IoT, energy, automation, and specialized technical services. Access now for BRL 99.00 →
3. Opportunities for Municipal Governments
How the municipality can support seeds and create a seed hub
The seed municipality that supports a cooperated UBS and analysis laboratory retains the highest value of the input chain — as seeds have the highest value per ton of any agricultural product.
✔ Municipal cooperated UBS for regional cultivar seeds
✔ Municipal IDM: percentage of crop with certified seed
✔ Regional seed analysis laboratory
✔ Seed production program for family farming
✔ Seed Festival — diversity and local culture
The E-Book 03 — Reference Guide for Municipal Governments presents the step-by-step for secretaries and municipal managers to implement effective public policies for the 255 segments of the agro. Access now for BRL 99.00 →
4. Opportunities for Small Agricultural Product Merchants
How certified seeds generate business for UBSs and distributors
The certified soybean seed producer who sells to a cooperative receives R$ 80 to R$ 120/premium sack over the grain — for a production with 20% more care and traceability. For 100 ha of multiplication, that is an additional R$ 80,000 to R$ 120,000 per harvest compared to conventional grain.
For seed distributors, the regional portfolio of high local VCU cultivars is the main differential — the producer who finds the right cultivar for their region with the same distributor never changes suppliers.
Products with high commercial potential
The main products derived from this segment for retail and local foodservice:
Certified soybean seed — a premium of R$ 80 to R$ 120/sack;
Premium hybrid corn seed — a high value product per unit;
Certified forage seeds — a growing ILP market;
Laboratory seed analysis — a high-value service;
Industrial seed treatment — a growing service;
Regional VCU platform — decision to crop based on data.
Profiles of merchants and their specific opportunities
✔ Seed producers: multipliers with company contracts
✔ Cooperated UBSs: processing regional seed
✔ Distributors: portfolio of regional cultivars
✔ Laboratories: germination and vigor analysis
✔ Breeding companies: new cultivars
✔ MAPA: inspection and certification
Growth strategies for the local merchant
The producer who signs a seed multiplication contract with a breeding company receives inputs, assistance, and guaranteed purchase — with revenue 30 to 50% above conventional grain and a much lower risk than non-contract farming.
The PRONAF and Rural Credit cover seeds. The BNDES finances UBSs. The Pronampe covers distributors.
The E-Book 04 — Strategic Guide for the Small Agricultural Product Merchant maps 30 merchant profiles and details growth opportunities across all 255 segments of the agro. Access now for BRL 99.00 →
Innovation and Technology Network
By acquiring any e-book in the series, you become a member of our Innovation and Technology Network. Groups with 30 members will be able to organize and finance in-person strategic planning events to identify and implement the best available solutions in Brazil and the world.
✔ Small Rural Producers
✔ Micro and Small Supplier Companies
✔ Municipal Governments
✔ Small Agricultural Product Merchants
⭐ Special offer: I will provide 100% discount on the value of my working hours for the 10 pioneer events organized by 11/30/26 and held in December 2026. Therefore, the 10 pioneer groups will only cover the general expenses.
Sincerely,
Ivo Alves
CEO · Master in Electrical Engineering and Computing · Specialist in Project Management for Innovation and Technology
Instructor: IFPB and UFRN · 38 years of experience in Engineering

Written by
Equipe Editorial
Content Team
Nossa equipe de especialistas compartilhando conhecimento.
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